PRICING YOUR PROPERTY

As a leading agent in the Northeast Florida real estate market, I have developed an understanding of local market conditions. I will provide a professional market analysis of your property to help you determine a competitive price range that encourages buyers to make serious offers. To effectively price your home the following points should be considered:

• Serious buyers soon become very knowledgeable on the correct price range of properties in an area. Unreasonable asking prices discourage buyers from looking at your property.
  
   
• Buyers look at properties that are priced within their monthly payment ability if purchased. Unless your property is correctly priced, it will not be competitive as buyers compare what their monthly payment will by compared to other homes.
  
   
• It is very difficult to obtain a reasonable offer on an overpriced property. The buyer feels he should be just as unreasonable in his offer as the seller is in his asking price.
  
   
• Offers are much easier to obtain on a reasonably priced property. You can then choose which offer to accept with no obligation to one that does not meet your requirements.
  
   
• It is a mistaken idea to think that you will get more for a property by asking more. You usually get less because fewer buyers will consider it, the right buyers will not see it, and it usually stays on the market longer.
  
   
• To obtain proper market exposure, it is an absolute necessity to be competitive in price, terms, and conditions with similar properties selling in your area.
  
   
• If you plan to adjust your price at the time of an offer, consider pricing correctly from the start to attract serious buyers.