What is a realistic time frame to sell a North Florida Home? Thirty to ninety days is the average time it takes a home to sell in a normal Florida real estate market. Anything beyond this amount of time, and you may want to revaluate the price you set on your home. If the price is too high, even the ideal home for someone will not sell. On the contrary, if a house sells in one to two weeks, it is possible that the asking price was too low. A Florida home that sells within one to three months of being put on the market is more than likely set at its market value. These concepts are just about all you need to know when trying to understand market value of real estate. Simply put, market value is the price that something will sell for within a reasonable amount of time.