It would be a mistake to measure your agent’s effectiveness exclusively on the number of advertisements featuring your property in Jacksonville Fl. As in other types of advertising, these ads rarely sell your home. The main goal of advertising is to acquire  homebuyers North Florida as clients, and to impress future home sellers with how well they market their listings. Some agents actually sell their own listings. It is much more helpful if your listing agent directs most of his or her marketing techniques toward other agents. Behind the scenes marketing is not seen, so it is hard to determine how diligently your agent is working for you. Individual agents use various advertising techniques to gain a pool of buyers.