A key part of successfully purchasing a home North Florida is avoiding gimmicks. Some sellers offer buyers cruises or car leases, but any incentive should have something to do with the dwelling. Upgraded countertops, decorating allowances, payment of mortgage closing costs are a few of the things you should accept as incentives. You are shopping for a house, not for a Caribbean cruise or an automobile lease or even furniture. When looking to purchase your home or condo in Jacksonville, look for incentives that can reduce closing cost, pay for your home owner association dues, lower your mortgage, lower your down payment, or get up graded appliances that will appeal to the next buyer when it is time for you to sell.