Choosing the right jacksonville florida realtor is an important step in selling your house. For instance, you meet with three realtors and each of them gives you a listing price. The first two are both lower than the third. The third agent seems to be willing to listen to your input and work with you. This agent appears to be the one who cares about putting the most money in your account. This agent is willing to start at your price and if you need to drop it later, it can easily be done. This agent is engaging in questionable sales practice known as ‘buying a listing.’ He or she bought the listing by saying that you might be able to get a higher sales price than the other agents. More than likely, this agent is skeptical that your home will actually sell at that price. Getting you to lower the asking price is his or her main goal. Some Northeast Florida Real Estate Agents buy listings because a well-meaning and hard working agent can feel stress from a homeowner who has an inflated perception of their home’s value. Be cautious, however, because there are some agents who consistently practice this.